A VERY DIFFERENT WORLD CUP ON THE HORIZON
Imagine the FWC being hosted in a city like London with its famous stadiums such as Highbury, White Harte Lane or Stamford Bridge.
This is what can be expected from Qatar in 2022, a country with 2.5 million inhabitants.
Qatar’s arenas are not household names yet, but in four years’ time, fans from around the world will get to know them well. Fans will be able to travel to six out of eight stadiums by metro and can easily attend a match every day. The event will take place in November and December when the climate is moderate. What we saw in Russia on the first Saturday when four matches were played in one day, could become the norm in Qatar during the round-robin phase. In Russia, many visitors had certain expectations and were pleasantly surprised. The first FWC in the Middle East will be a new experience and Qatar is promising to “Deliver Amazing”.
Fans will stay in apartments in its aim for sustainability, Qatar has decided not to build hotels that will simply be empty after the World Cup is over. Instead, they intend to use real estate on a large scale and turn this into serviced apartments for all visitors, including media and fans. As always, the right location will be important. Only certain areas are easily accessible and have a good infrastructure with restaurants and even some bars.